This is a research line that conducts tests and evaluations of audiovisual products. Porgrams in development, pilot programs or premiere-ready programs with fictional, informative or entertainment purposes are evaluated through quantitative and qualitative analysis. Through this audiovisual product testing laboratory, the objective is to apply the resources for post-production evaluation of the product. A quick quantitative evaluation (online survey) and using quantitative and qualitative methodologies immediately after viewing the product. As for the qualitative analysis, group discussions and in-depth interviews are conducted.